Leaders in Branding

North America/EMEA Peer Coaching Group


Executive Network  |  Peer Discussions  | 90 minutes

Next:  June 15th, 5pm CET/ 11am ET

New Group Launching: Wed, July 19th, 5pm CET / 11am ET

Have you been invited?


mClub membership is by invitation only. If you have received an invitation from mClub, one of our Group Directors will contact you shortly to arrange a 15-minute Discovery call and explain how you can join your first peer-to-peer knowledge-sharing discussion.

Want to get details fast? Express your interest by completing the form on this page and mClub will be in contact.

Hot Topics of Discussion

Brand metrics &
budget buy-ins

Achieving Integrated Marketing Communications

Branding in the Metaverse

Greenwashing and sustainable
brand culture

Trending brand
touch points

Storytelling across multiple touch points

Prof. Jonathan A.J. Wilson PhD DLitt

Chairperson & Moderator of this mClub Group


Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia, specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. He is a multi award-winning academic, has published over 200 pieces of work, and spoken at over 100 conferences across the globe. Prof. Jon is a retired touring and session bass guitarist and vocalist who made it onto television, radio, and international concert stages like Glastonbury. He also provided music and character voices for the first few award winning Grand Theft Auto video games.

See the brochure to find out more or contact us with your questions on our Enquiries page. 

Group Members

This peer group is designed for Heads, Directors, VP and C-Suite Brand Marketing professionals located in North America, LATAM, Europe and the UK.

Members who join this type of mClub group are responsible for developing and executing brand strategies to promote brand identity and awareness of mid-sized companies ranging from 50 to 500 employees, with annual revenues between 5 and 200 million USD per annum.

Each group is cross-industry, meaning you will not be matched into a group with a potential competitor. Instead, group members gain insight from their peers across a variety of industries and markets.

Some example companies who have joined mClub Brand groups include:

The Exploration Discussions

Brand Marketing peer groups meet once/twice a month to troubleshoot and share knowledge on the most pressing challenges, trends and insights in the world of branding.

Each group meeting focuses on a topic which is chosen by the group members and moderated by the group Chair.

External Topic Experts and Key Participants are often invited to attend group meetings to help tee up the conversations and answer pressing questions on particular topics. Examples can be found below.

The Deep Dive Discussions

mClub Deep Dives involve one member of the group bringing forward a particular topic in order to seek counsel from their peers. This topic can be related to a unique or company-specific challenge, an opportunity or an idea they are developing within their business. 

The purpose of Deep Dives is to ensure each member of the group has the chance to explore particular pressing and trending topics with peers, while at the same time getting the chance to bring industry-specific or company-specific challenges to the floor.

Sample Meeting Agenda No1.

First Session each month: 90 mins


Group check-in to address any pressing challenges.



A senior Brand professional with experience on the day's discussion topic opens the conversation by sharing their knowledge.


Peers continue the discussion by sharing best practices, asking questions & troubleshooting related challenges. 


Sample Meeting Agenda No2.

Second Session each month: 90 mins


Group check-in to address any pressing challenges.



One or more peers bring a query to the floor to gain qualified counsel.


Previous Key Participants & Topic Experts

Mary Kay Evans

Marketing & Brand
Team Structures

Justin Peyton

Branding in the Metaverse

John Grant

Sustainable Brands
& Greenwashing

David Aaker

The Future challenges
facing branding

Lisa Davis

Storytelling across
multiple touchpoints

mClub affords us a unique opportunity to get out of our day-to-day and uplevel our strategic thinking, get differing perspectives, and pressure-test ideas and theories.It’s nice being able to connect with people on a global scale and to also have those personal and open discussions you need to feel connected.

Bryan Wilson
Chiel, North America



mClub Brand Leaders' Groups meet either on the 1st and 3rd Thursday or the 3rd Wednesday of the month at 5 pm CET / 11 am ET / 8 am PT.


There are no rules as such, but there are some guidelines from the Chairperson to ensure discussions remain focused on outcomes.  Members are highly encouraged to attend every session in order to maintain continuity within the group. If you do miss a session, you will receive notes and a private recording of the session.


Yes, there is a cost to join the group, starting at 150USD/month. You can select the pricing option that suits you best when you create a profile for group registration.

Got a question? Contact us and we'll be happy to assist.


Membership to mClub is by invitation-only. If you have not received an invitation to join this group, you are encouraged to complete the form on our Enquiries page and we will contact you to set up a discovery call. As peers in each group are carefully matched, it is important we understand your experience and needs before inviting you to join a group. 

Virtual Access

Groups meet once/twice a month for 90 to 120 minutes. Meetings are 100% digital, connecting you with your peers across the globe.


Privacy disclaimers for mClub closed groups ensure your discussions stay within the virtual walls of each meeting. 


Members are qualified into groups based on professional profiles and pain points. An expert Chairperson keeps discussions on track and focused on outcomes.


Carefully curate groups remove you from your everyday silo, broadenings your access to new tools, ideas and processes in your field or industry.

Coming up...


june, 2023

Register your interest in this group


There are limited slots in this group, we will contact you if we have seats available.

LornaLeaders in Branding | NAM/EMEA